accounting services


While bookkeeping and accounting are both crucial to the financial success of your business, it is a common misconception that they are the same thing. Bookkeeping is essentially data entry and record keeping of financial events in your company. Accounting is much more strategic. Accounting requires the accountant to interpret, analyze, classify and report based on the data and records kept in the bookkeeping process. Often in smaller companies, these two processes are done by the same person.

In larger companies, however, they can be separated.

While accounting is generally considered to be the more important of the two, accountants cannot do their jobs without accurate, thorough and timely bookkeeping. The reports that accountants generate and the decisions they make are based predominantly on the data they get from “the books.”

Financial analysts use these reports and this data to project the future success of the company, to set budgets and manage the expectations of owners or shareholders.

Considering all of the people and processes that are dependent on bookkeeping, it is something that you can overlook at your own risk. Bookkeeping is made up of recording financial transactions, recording cash receipts and disbursements, producing invoices and completing payroll, as well as, several other important business functions.

Bookkeeping ensures you have a clear history of the financial shape of your company, while accounting analyzes that history to plan for the future.

Why Potter & LaMarca?

  • We have an understanding of accounting so we can be sure our records are accurate and consistent.
  • We identify trends and patterns in your financial matters that lead to cutting costs or new opportunities.
  • We can process and file your taxes much more efficiently when we have a clear snapshot of your business.
  • We offer an array of services that become more efficient when we keep your books.
  • We help ensure your company gets paid by its clients and that your employees are paid by you.

Ready To Get Started?

Take the first step towards a clearer financial picture for yourself or your business.